It’s a call for attention in the UK, “Oi, mate!”


Brand Strategy

Moving the needle between survival and success is no easy feat for most companies? Your brand strategy is the backbone of your organization and a long-term road map (with regular pit-stops) designed to achieve specific goals. We can help you.


Our signature Brand Health Check Workshops are one of our key offerings. Whether they are part of a larger long-term brand strategy with Oi, or leveraged periodically to stay on track – these sessions pack a punch and get you motivated.


We are veteran creative strategists and self-proclaimed design nerds who combine outstanding creative materials with emotive messaging to ensure audiences take notice. “…Oi!”


Building exceptional relationships with stakeholders is pivitol to your success. Most of the time it’s about creating positive noise – but sometimes it’s about mitigating issues, deflecting attention and protecting your company. We’ve got you covered.


You want to create the kind of event that amplifies your brand position, engages your audience and keeps them talking? We love to create exciting and unique event experiences that keep it smooth and allow you to focus on your core goals. From corporate conferences to community engagement to film premieres.


How do you build a credible and engaging crowdfunding campaign? Strategy, design, implimentation, platform management and reward fullfilment, we’ve been there – done that…successfully. Clients include Viva Kids, Lakey Peterson and Bethany Hamilton


Everyone’s doing it so why shouldn’t you? The truth is social media isn’t for everyone, but for most brands it can help connect them on a more human level with their audience. Building an effective campaign takes time and planning. We can help you navigate the best choices to ensure you make a measureable impact.


Powerful storytelling never gets old. Need to educate your stakeholders, engage poeple to action or evoke an emotion to create awareness or trust for a cause? Oi is deeply passionate about the emotive nature of video and film. Short videos for social and web through to documentary, we harness the power of human connection and bring it to life on screen.

It’s the screams of 100,000 Aussie fans supporting their favorite team, “…Oi, Oi, Oi!”

We are storytellers.

Diving deeper for your unique story that makes you stand out from the crowd.

Our goal is to enure you are relevant, trusted and loved by your customers.

Our Clients

Our commitment when starting a new relationship with a client is to ensure that our experience and team is matched flawlessly with their objectives, and further, that life values and attitudes are aligned on both teams. Like to see some of our work? Give us a shout (Oi!) and we we will put together a custom selection relevant to your interests.

It’s a declaration of surprise, a watch out, an outburst of emotion. It’s Orange identity.

Why Oi

Oi’ calls attention to the positive. It makes brands exciting and shapes how they’re perceived.

We are veteran creative strategists and self-proclaimed design nerds who combine outstanding creative materials with emotive messaging to ensure audiences take notice.

Our success comes from the way we tackle every job uniquely: we put together a stella team led by executive-level leaders, specifically for each job (and the results you’re expecting).

An additional benefit for you getting the right ‘people expertise’, is that you also get the right tools and processes. From brainstorming facilitation, to creative strategy, to design, to implementation. It is simply more efficient. And it means you pay for everything you need, and nothing you don’t.


At Oi, we take things personally. That means you work directly with executives who are matched to you in both experience and personality. We believe exceptional results are created this way – and it’s just more fun.

Founder & CEO

Pia is a brand and communications executive with fifteen-years experience spanning multiple industries. Her deep experience in brand strategy, marketing, design, web, print, film, and social media are just a few ways that she leverages storytelling to strategically position her clients ensuring they make an impact.

During her 6 years as Marketing & Design Manager at Davies, a leading public affairs firm, Pia provided creative solutions in design, events, and video production for the firm and its clients, working closely with the healthcare, pharma, energy, real estate and mining practices. Her design work on many award-winning campaigns in led to clearly communicated messaging and inspired grassroots, community action.

In 2012, after relocating to live between Sydney and Santa Barbara, she launched Orange identity (Oi), assembling an outstanding team of industry veterans heralding from leading advertising and communication firms. The goal was to create an innovative team approach that would benefit their clients and allow them to work more personally with clients. Clients include a host of international and local companies and non-profits including; Procore, Montecito Bank & Trust, Impact Hub Santa Barbara, Impact Hub Seattle, Morton Capital, Balance Financial Management, Bona Fide Craft Draft, Orion Consulting, TEDx Santa Barbara, Bears of Hope, Mesothelioma Applied Research Foundation, Hands4Others, Lieber Films, Bethany Hamilton, Lakey Peterson and additional clients spanning West USA, Hawaii and Australia.

Pia is married with three children who serve as a constant inspiration to look at life from different perspectives and keep things authentic. She is active in service to several non-profits and loves collaborating with likeminded people on projects. A challenge is an opportunity and opportunity provides infinite possibilities.

Cassie Anderson

Cassie is a sponsorship, marketing and events professional with over 10 years’ experience and a proven track record of relationship, sponsorship and event management, brand marketing as well as customer engagement, increasing awareness and equity.

She has demonstrated experience and strong networks established from working with many of Australia’s leading brands, State and Federal government departments, creative and activation agencies, digital media and broadcast partners.

Cassie’s developed expertise in key areas including; building and leading successful and mutually beneficial partnerships, brand strategy and implementation, financial management, delivering creative and integrated campaigns and managing stakeholder relations.

A commercially astute, highly adaptable and ambitious individual who likes to challenge the status quo and led by example.

Cassie resides in Sydney, is married with one child and loves nothing less than following her dreams and chasing the next adventure.


Ashley has twelve years of Public Affairs and Marketing experience managing successful strategic communication programs for clients spanning real estate, energy, finance, education, sports, food & beverage and non-profit sectors.

Some of her strengths include strategic messaging, branding, content marketing, design, public relations and social media marketing.

Having earned degrees in Psychology and Communications as an Undergraduate at the University of California at Santa Barbara, and lived in Santa Barbara 16 years, Ashley is well equipped to manage and execute for local projects.

She currently resides in Goleta with her husband and two sons, and enjoys working out of the collaborative shared workspace Impact Hub Santa Barbara.


Brett is a Creative Director, who has been building brands in the advertising and communications design spaces for over seventeen years, both in Australia and the US. He started in the ‘regular’ ad world, crafting brands by creating disruptive TV, print and radio advertising across most categories. This time gave him an appreciation and devotion to the value of big ‘B’ Brand that still resonates strongly.

Over the past eight years, Brett has honed a unique, collaborative approach to better solve client problems and take advantage of opportunities. His effective approach involves leading creative, innovation and design workshops to create ideas quickly, test and refine them, and rapidly roll out – ultimately leading to designing better brand and customer solutions.

Client work has included Coke, KFC, Bank of America, British Airways, Michael J Fox Foundation, Morton Capitol, Impact Hub Seattle, Bona Fide Craft Draft Brewing Co., and You Are What You Sleep.


Lisa brings nearly three decades of communications strategy development and implementation expertise to the team. Working with a host of Fortune (5)00 companies, small businesses, public agencies and nonprofits, her strategic approach to each communications endeavor results in gracefully yet tenaciously navigating to success through personalities, political climates and hazards real or imagined.

Her experience includes strategy development, research, community outreach, stakeholder engagement, media relations and issue management in a variety of sectors including real estate, health care, and hospitality along with stakeholder engagement entitlement programs for both renewable and traditional energy companies. Her issue management experience for private and institutional clients includes strategic communications for bankruptcies, mergers and acquisitions, leadership transitions.

Lisa also has a long track record of local nonprofit service experience (both on and off the clock), including current commitments on the Executive Committee of the Santa Ynez Valley Community Aquatic Foundation and as a strategic communications advisor to NatureTrack.

Previously she served on the Los Olivos School District Board (2006-2014), chair of the Yes on Measure N Committee which successfully passed a $4.65 million school bond (2006), and as a member of the Santa Barbara Foundation’s inaugural class of Katherine Harvey Fellows (1999-2000).


Melissa is a forward thinking Design Director specializing in brand strategy, brand identity, and brand activations. Her design philosophy is based on big ideas backed by strategic thinking and matched with innovative well-crafted design solutions. Since graduating from a Bachelor of Design at UNSW, Melissa has worked at some prominent Sydney agencies. Through these working experiences and nearly 20 years experience she has built a wealth of industry knowledge spanning across the arts, property, hospitality, retail, fashion, lifestyle, government and not-for-profit sectors. She has collaborated with some renowned clients, including Vodafone, Stamford Hotels and Resorts, Nestle, Colliers International and Unilever. Recent clients include Procore and Impact Magazine in Santa Barbara. Melissa leverages her diverse global experience to create a culture of creative excellence and to fulfill her vision for ideas that are both inspiring and influential. Her greatest achievement is her 6 year old son Sam.


Karine is a communications professional and brings to the team over 10 years’ experience in radio, TV and video production, business development and digital marketing including SEO and social media.

With a BA in Communications and having professionally trained in broadcast media, Karine has worked on several TV commercials and corporate videos with clients including Coca-Cola, General Mills, Unilever, Deloitte, Volkswagen, Tyrrell’s Wines and Molson Coors. Karine specializes in developing strategies for brands with the goal of extending reach through the creation and placement of engaging and inspiring content.

Casi Kelley

Casi serves as Senior Designer at Orange Identity leveraging her innate skill for uniting design and language in a profound and emotive way to bring our clients brands and campaigns to life. She worked with 70+ brands and start-ups in the United States, Great Britain, Russia, and other countries across Europe and Asia. Her designs have been included in brand campaigns for Oi clients including Morton Capital, Vanguard Films, Balance Financial Management, Dip In Today, Nicole Black and Mae & Pearl.

Casi’s major contributions include crafting visual identities, defining a clear brand voice, pitch deck composition, as well as consultation for brand growth and implementation. Her designs are intended to offer a timeless and empathic perspective that connects each brand to their audience in a powerful way.

Her career in Brand Design, Development, and Consulting began in 2013, where she assisted in the formation of start-ups conducting international commodity imports and exports between U.S. and Asian entities. During this time, she modeled foreign brands for incorporation in the U.S., including a large-scale Chinese Fashion Company and a Ukrainian Non-Profit. She also assisted in securing medical donations from U.S. NGOs for needs in Ukraine.

Casi calls the Dallas area home, but loves to travel and has been through much of Asia, with favorites in India and Indonesia. When she’s not designing, she can found with a notebook and pen in hand, writing inspirational prose.


Globetrotting may be a second career for our Business Development Manager. Brazilian born, Marcela spent over 10 years in the fashion industry in Asia before relocating to Sydney Australia where she completed her BA in Business Marketing and built her first startup in real estate management. Now located in Orange County, California Marcela combines her global business experience with her love of connecting people to guide our new business efforts.

Marcela was former model and face for many well-known brands (including Nokia, Cannon and Avon) and has always been intrigued with the psychology and strategy used to ignite a brand – or breath life into tired brands. She now leverages this curiosity to identify the perfect business partnerships for our team, knowing that true success is derived from a place where skill meets harmony and happiness for both teams – a core pillar in our approach to work.

Marcela is fluent in multiple languages and is a dedicated mother with big dreams.

Lilian Pham

Lilian is a mission-driven communicator and creative-minded individual with a passion for brand strategy and design. With the advantage of youth, and wisdom well beyond her years, she brings a dynamic perspective to each project and enough energy to light up a small city.

As Marketing & Design Coordinator Lilian focuses on her skills on setting up systems for effective project management, research, developing content and designing for print and web. As part of the Orange Identity team Lilian’s clients include; Morton Capital, Balance Financial Management, Tedx Santa Barbara, Rolf Institute, Vanguard Films, Humantix, La Calenda, Nicole Black and she also manages the firms social media.

Lilian is pursuing a major in Communication, double minor in Professional Writing and Philosophy, and a certificate in Civil and Professional Leadership Institute at the University of California, Santa Barbara. She is also involved in Alpha Kappa Psi, UCSB’s co-ed professional business organization. Within this organization, she recently served as the philanthropy chair and is now the organization’s creative director.

Faith Jurlina

As Project & Research Coordinator, Faith’s strength lies in her adaptability and enthusiasm in supporting the needs and objectives of both our team and clients. With a degree in Marketing and a Minor in Philosophy she understands the process and importance of research and brand audits in building a solid foundation for brand platforms and effective marketing campaigns.

After graduating in 2016, Faith joined award-winning public affairs agency, Davies, as Staff Resources Assistant. In her role she supported administrative and client facing teams by assisting in research, accounting, and executive support. Some of the projects Faith worked on included; E.ON, Ajax, and Suncoast.

Faith is experienced in social media marketing, market research, quality control, event coordination and accounts payable. She is passionate about education and is always looking for ways to further develop her skills and ensure our clients success.

Born in Santa Barbara, California, Faith relocated to Sydney’s Northern Beaches in 2018. She is a very welcome addition to our Sydney office where her local knowledge of Santa Barbara clients and the United States are invaluable. Faith lives in Mona Vale with her fiancé Christian and pug Nugget.


Committed to working with organizations who foster social impact, collaboration and entreprenuerism. After all we are coworkers too. It’s in our blood.

Our goal is to help you navigate your audience and create the tools to reach them.


Drop us a line