Logic takes you from a to b. Imagination takes you everywhere. Albert Einstein

Orange identity (Oi) is a brand strategy and design agency located in Santa Barbara, CA and Sydney, Australia.

Oi’ calls attention to the positive.

It makes brands exciting and shapes how they’re perceived.

We are veteran creative strategists and self-proclaimed design nerds who combine outstanding creative materials with emotive messaging to ensure audiences take notice. “…Oi!”

Our success comes from the way we tackle every job differently: we put together a crack team led by executive-level leaders, specifically for each job (and the results you’re expecting). An additional benefit for you getting the right ‘people expertise’, is that you also get the right tools and processes. From brainstorming facilitation, to creative strategy, to design, to implementation. It is simply more efficient. And it means you pay for ‘everything you need, and nothing you don’t’.

Feel like engaging a team who is different in the best ways possible? We’d love to hear from you.

Learn more about Oi


Orange combines the energy of red and the happiness of yellow.

Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement and stimulation.

With its enthusiasm for life, Orange relates to adventure and risk taking – inspiring confidence, competition and independence.

For all these reasons and more, we fell in love with Orange and promise our clients to deliver on these principles.

It is our Identity.

At Orange Identity we ensure every client brief is met with a well-researched, well-thought and well-executed solution. We’re about creating unified experiences with the right tone and style to ensure that your brand is recognized. Our experience ranges from banking and financial management firms to healthy living, film production, sports media and a diverse cross-section in between. If you would like know more about our clients, or to view our portfolio, please contact us directly.

Capabilities - Communications


Capabilities - Events


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+1 805.618.1540 (USA)
+61 420.434.400 (AUSTRALIA)

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