Moving the needle between survival and success is no easy feat for most companies? Your brand strategy is the backbone of your organization and a long-term road map (with regular pit-stops) designed to achieve specific goals. We can help you.
Our signature brand benchmark workshops are one of our key offerings. Whether they are part of a larger long-term brand startegy with Oi, or leveraged periodically to stay on track – these sessions pack a punch and get you motivated.
Building exceptional relationships with stakeholders is pivitol to your success. Most of the time it’s about creating positive noise – but sometimes it’s about mitigating issues, deflecting attention and protecting your company. We’ve got you covered.
You want to create the kind of event that amplifies your brand position, engages your audience and keeps them talking? We love to create exciting and unique event experiences that keep it smooth and allow you to focus on your core goals. From corporate conferences to community engagement to film premieres.
How do you build a credible and engaging crowdfunding campaign? Strategy, design, implimentation, platform management and reward fullfilment, we’ve been there – done that…successfully. Clients include Viva Kids, Lakey Peterson and Bethany Hamilton
Everyone’s doing it so why shouldn’t you? The truth is social media isn’t for everyone, but for most brands it can help connect them on a more human level with their audience. Building an effective campaign takes time and planning. We can help you navigate the best choices to ensure you make a measureable impact.
Powerful storytelling never gets old. Need to educate your stakeholders, engage poeple to action or evoke an emotion to create awareness or trust for a cause? Oi is deeply passionate about the emotive nature of video and film. Short videos for social and web through to documentary, we harness the power of human connection and bring it to life on screen.
It’s the screams of 100,000 Aussie fans supporting their favorite team, “…Oi, Oi, Oi!”
We are storytellers.
Diving deeper for your unique story that makes you stand out from the crowd.
Our goal is to enure you are relevant, trusted and loved by your customers.
Let’s just say we think they’re pretty awesome. Our commitment when starting a new relationship with a client is to ensure that our experience and team is matched flawlessly with their objectives, and further, that life values and attitudes are aligned on both teams. Like to see some of our work? Give us a shout (Oi!) and we would be stoked to put together a custom selection relevant to your interests.
It’s a declaration of surprise, a watch out, an outburst of emotion. It’s Orange identity.
Oi’ calls attention to the positive. It makes brands exciting and shapes how they’re perceived.
We are veteran creative strategists and self-proclaimed design nerds who combine outstanding creative materials with emotive messaging to ensure audiences take notice.
Our success comes from the way we tackle every job uniquely: we put together a stella team led by executive-level leaders, specifically for each job (and the results you’re expecting).
An additional benefit for you getting the right ‘people expertise’, is that you also get the right tools and processes. From brainstorming facilitation, to creative strategy, to design, to implementation. It is simply more efficient. And it means you pay for everything you need, and nothing you don’t.
At Oi, we take things personally. That means you work directly with executives who are matched to you in both experience and personality. We believe exceptional results are created this way – and it’s just more fun.
Pia is a brand and communications executive with fifteen-years experience spanning multiple industries. Her deep experience in brand strategy, marketing, design, web, print, film, and social media are just a few ways that she leverages storytelling to strategically position her clients ensuring they make an impact.
During her 6 years as Marketing & Design Manager at Davies, a leading public affairs firm, Pia provided creative solutions in design, events, and video production for the firm and its clients, working closely with the healthcare, pharma, energy, real estate and mining practices. Her design work on many award-winning campaigns in led to clearly communicated messaging and inspired grassroots, community action.
In 2012, after relocating to live between Sydney and Santa Barbara, she launched Orange identity (Oi), assembling an outstanding team of industry veterans heralding from leading advertising and communication firms. The goal was to create an innovative team approach that would benefit their clients and allow them to work more personally with clients. Clients include a host of international and local companies and non-profits including; Procore, Montecito Bank & Trust, Impact Hub Santa Barbara, Impact Hub Seattle, Morton Capital, Balance Financial Management, Bona Fide Craft Draft, Orion Consulting, TEDx Santa Barbara, Bears of Hope, Mesothelioma Applied Research Foundation, Hands4Others, Lieber Films, Bethany Hamilton, Lakey Peterson and additional clients spanning West USA, Hawaii and Australia.
Pia is married with three children who serve as a constant inspiration to look at life from different perspectives and keep things authentic. She is active in service to several non-profits and loves collaborating with likeminded people on projects. A challenge is an opportunity and opportunity provides infinite possibilities.
Ashley has twelve years of Public Affairs and Marketing experience managing successful strategic communication programs for clients spanning real estate, energy, finance, education, sports, food & beverage and non-profit sectors.
Some of her strengths include strategic messaging, branding, content marketing, design, public relations and social media marketing.
Having earned degrees in Psychology and Communications as an Undergraduate at the University of California at Santa Barbara, and lived in Santa Barbara 16 years, Ashley is well equipped to manage and execute for local projects.
She currently resides in Goleta with her husband and two sons, and enjoys working out of the collaborative shared workspace Impact Hub Santa Barbara.
Brett is a Creative Director, who has been building brands in the advertising and communications design spaces for over seventeen years, both in Australia and the US. He started in the ‘regular’ ad world, crafting brands by creating disruptive TV, print and radio advertising across most categories. This time gave him an appreciation and devotion to the value of big ‘B’ Brand that still resonates strongly.
Over the past eight years, Brett has honed a unique, collaborative approach to better solve client problems and take advantage of opportunities. His effective approach involves leading creative, innovation and design workshops to create ideas quickly, test and refine them, and rapidly roll out – ultimately leading to designing better brand and customer solutions.
Client work has included Coke, KFC, Bank of America, British Airways, Michael J Fox Foundation, Morton Capitol, Impact Hub Seattle, Bona Fide Craft Draft Brewing Co., and You Are What You Sleep.
Lisa brings nearly three decades of communications strategy development and implementation expertise to the team. Working with a host of Fortune (5)00 companies, small businesses, public agencies and nonprofits, her strategic approach to each communications endeavor results in gracefully yet tenaciously navigating to success through personalities, political climates and hazards real or imagined.
Her experience includes strategy development, research, community outreach, stakeholder engagement, media relations and issue management in a variety of sectors including real estate, health care, and hospitality along with stakeholder engagement entitlement programs for both renewable and traditional energy companies. Her issue management experience for private and institutional clients includes strategic communications for bankruptcies, mergers and acquisitions, leadership transitions.
Lisa also has a long track record of local nonprofit service experience (both on and off the clock), including current commitments on the Executive Committee of the Santa Ynez Valley Community Aquatic Foundation and as a strategic communications advisor to NatureTrack.
Previously she served on the Los Olivos School District Board (2006-2014), chair of the Yes on Measure N Committee which successfully passed a $4.65 million school bond (2006), and as a member of the Santa Barbara Foundation’s inaugural class of Katherine Harvey Fellows (1999-2000).
Melissa is a forward thinking Design Director specializing in brand strategy, brand identity, and brand activations. Her design philosophy is based on big ideas backed by strategic thinking and matched with innovative well-crafted design solutions. Since graduating from a Bachelor of Design at UNSW, Melissa has worked at some prominent Sydney agencies. Through these working experiences and nearly 20 years experience she has built a wealth of industry knowledge spanning across the arts, property, hospitality, retail, fashion, lifestyle, government and not-for-profit sectors. She has collaborated with some renowned clients, including Vodafone, Stamford Hotels and Resorts, Nestle, Colliers International and Unilever. Recent clients include Procore and Impact Magazine in Santa Barbara. Melissa leverages her diverse global experience to create a culture of creative excellence and to fulfill her vision for ideas that are both inspiring and influential. Her greatest achievement is her 6 year old son Sam.
Karine is a communications professional and brings to the team over 10 years’ experience in radio, TV and video production, business development and digital marketing including SEO and social media.
With a BA in Communications and having professionally trained in broadcast media, Karine has worked on several TV commercials and corporate videos with clients including Coca-Cola, General Mills, Unilever, Deloitte, Volkswagen, Tyrrell’s Wines and Molson Coors. Karine specializes in developing strategies for brands with the goal of extending reach through the creation and placement of engaging and inspiring content.
Megan is known for her ability to get to the heart of issues and make an impact. With a Bachelors in Communication emphasizing Business, and a background in community outreach, writing, and event management, Megan leverages her strategic mindset to ensure clients reach their full potential. Native to California, Megan worked at Davies, a leading national public affairs firm, for clients including ExxonMobil, Harrah’s Casino, Santa Barbara Botanic Garden and Westmont College for many years. For Harrah’s she led a statewide, grassroots direct mail campaign that received the Pollie Award for State Government Persuasion (2009 Silver). Following her time at Davies, Megan worked at Oaks Christian School providing key executive support, communication strategy and event management. Working now with Santa Barbara based company, Orange identity, Megan’s clients include Morton Capital, Impact Hub Santa Barbara, Impact Hub Seattle, Impact Magazine and Bona Fide Craft Draft. Clients benefit from her flexible and friendly nature and her expertise in social media strategies, message development and event management. She lives in Thousand Oaks with her husband and two children.
Yielding a Bachelor of Business Marketing and more than 10 years of experience in the fashion industry, Marcela brings a fresh perspective on social messaging, advertising and what drives cross-generational audiences to take action. As a former model and face for many well-known brands (including Nokia, Cannon and Avon) Marcela has always been intrigued with the psychology and strategy used to bring images and words together, and how the right content can ignite a brand and determine its success or failure. She now leverages that curiosity to drive successful campaigns and events and work closely with our design team on visual concepts for print and online marketing.
Marcela is fluent in multiple languages and her experience living and working professionally in Brazil, Hong Kong and Sydney has led to a strong interest in message development and strategies that are accessible and successful on a global level.
Although Marcela works across multiple industries her primary focus is in Digital Marketing experiences for the firms’ lifestyle, F&B and real estate clients. Marcela lives in the Northern Beaches, Sydney – a place she describes as “God’s country”. She is a dedicated mother with big dreams.
We are CHANGEMAKERS.
Committed to working with organizations who foster social impact, collaboration and entreprenuerism. After all we are coworkers too. It’s in our blood.
Our goal is to help you navigate your audience and create the tools to reach them.